Who We Are

We’re a small group of creators who grew up around the lake lifestyle and wanted to build something that actually represents the feeling of being there — the sunsets, the docks, the late-night laughs, all of it. Instead of waiting for someone else to make the products we wanted, we decided to do it ourselves. Everything we design is made to match the vibe we live every day: calm, fun, and connected. At the end of the day, we’re just regular people who love the water and want to share that energy with anyone who gets the same feeling from it.

We’re doing this because the lake isn’t just a location — it’s a lifestyle and a place where memories stick. Our goal is to build products that bring that feeling into your home, your trips, and your everyday routine. Whether it’s a simple accessory or a full drop, everything we make is meant to remind people why being near the water feels different. We want to create a brand that lasts, grows, and brings people together — not because it’s trendy, but because it’s real.